Recommendation from family and friends is considered to be the most credible source in the travel decision-making process. Since studies on destination loyalty focus on this variable, this study investigated tourists’ motivations, perceived attributes of the city and satisfaction obtained from the visit by comparing the following two groups: those who indicated that they obtained travel information from relatives/friends (n =120) and those who obtained information from other sources (n =186). The research methodology consists of a quantitative approach based on a self-administered survey applied to travellers who visited Braga (a medium sized city located in the Northwest of Portugal), during 2017. The results indicated that there were some significant differences between the two groups with respect to demographic characteristics, tourists’ motivations and perceived attributes of the city. However, the groups did not differ in their global image of the destination and intention to recommend it to relatives and friends.
AgapitoDMendesJValleP (2010)
Destination image: Perspectives of tourists versus residents. European Journal of Tourism, Hospitality and Recreation1(1): 90–109.
2.
AksoyRKiyciS (2011)
A destination image as a type of image and measuring destination image in tourism (Amasra case). European Journal of Social Sciences20: 478–488.
3.
AntónCCamareroCLaguna-GarcíaM (2017)
Towards a new approach of destination royalty drivers: Satisfaction, visit intensity and tourist motivation. Current Issues in Tourism20(3): 238–260.
4.
BakerDACromptonJL (2000)
Quality, satisfaction and behavioural intentions. Annals of Tourism Research27(3): 785–804.
BeigerTLaesserC (2004)
Information sources for travel decisions: Towards a source process model. Journal of Travel Research42: 357–371.
7.
BignéEAndreuLGnothJ (2005)
The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism Management26: 833–844.
8.
BignéESanchezMISanchezJ (2001)
Tourist image, evaluation variables and after purchase behaviour: Interrelationship. Tourism Management22(6): 607–616.
9.
BosqueIMartínH (2008)
Tourist satisfaction: A cognitive-affective model. Annals of Tourism Research35(2): 551–573.
10.
CaiLFengRBreiterD (2004)
Tourist purchase decision involvement and information preferences. Journal of Vacation Marketing10: 137–148.
11.
Campo-MartínezSGarau-VadellJMartínez-RuizM (2010)
Factors influencing repeat visits to a destination: The influence of group composition. Tourism Management31: 662–870.
12.
CarvalhoPSalazarAMRamosP (2015)
Modelo conceptual integrativo de destination branding: Teste empírico no Porto e Norte de Portugal. PASOS13(4): 865–874.
13.
CetinGIstambullu DincerF (2014)
Electronic word of mouth among hotel guests: Demographic and tripographic factors. The Journal of Knowledge Economy & Knowledge Management9(Fall): 35–41.
14.
ChenCChenF (2010)
Experience quality, perceived value, satisfaction and behavioural intentions for heritage tourists. Tourism Management31: 29–35.
15.
ChiC-QQuH (2008)
Examining the structural relationship of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management29(4): 624–636.
16.
ChoH-SByunBShinS (2014)
An examination of the relationship between rural tourist’ satisfaction, visitation and information preferences: A Korean case study. Sustainability6: 6293–6311.
17.
CorreiaAKozakMFerradeiraJ (2013)
From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research7(4): 411–424.
18.
CroninJJBradyMKHultTM (2000)
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing76(2): 193–218.
GretzelUYooK (2008) Use and impact of online travel reviews. In: O’ConnorPHopkenWGretzelU (eds) Information and Communication Technologies in Tourism 2008.
Vienna:
Springer-Verlag, pp.35–46.
21.
GrönroosC (2004) Marketing: Gerenciamento e Serviços.
Rio de Janeiro:
Elsevier.
22.
HairJAndersonRTathamR, et al. (1998) Multivariate Data Analysis with Readings.
Englewood Cliffs, NJ:
Prentice Hall.
23.
IshidaKSlevitchLSimianovaK (2016)
The effects of traditional and electronic word-of-mouth on destination image: A case of vacation tourists visiting Branson, Missouri. Administrative Sciences16(12): 17.
24.
JeongEJangS (2011)
Restaurants experiences triggering electronic word-of-mouth (eWOM) motivations. International Journal of Hospitality Management30: 356–366.
25.
KaplanAMHaenleinM (2010)
Users of the world, unite! The challenges and opportunities of social media. Business Horizons53(1): 59–68.
26.
KotlerPHaiderDHReinI (1993) Marketing Places – Attracting Investment, Industry and Tourism to Cities, States and Nations.
Boston, MA:
Free Press.
27.
LeeYPetrickJFCromptonJ (2007)
The roles of quality and intermediary constructs in determining festival attendees’ behaviorial intention. Journal of Travel Research45: 402–412.
28.
MartinHBosqueI (2008)
Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation. Tourism Management29(2): 263–277.
29.
MartinsMMR (2010) Braga Romana.
Braga:
Reitoria da Universidade do Minho.
30.
MorenoRGálvezJOrtuyaF, et al. (2016)
Factores de interés de un destino Patrimonio de la Humanidad; El caso de Valparaíso – Chile. Estudios y Perspectivas en Turismo25: 360–374.
31.
MurphyLMascardoGBenckendorffP (2007)
Exploring word-of-mouth influences on travel decisions: Friends and relatives vs. other travelers. International Journal of Consumer Studies31: 517–527.
32.
NunnallyJ (1978) Psychometric Theory.
New York:
McGraw-Hill.
33.
OliverR (1993)
Cognitive, affective and attribute bases of the satisfaction response. Journal of Consumer Research20: 418–430.
34.
OliverR (1999)
Whence consumer loyalty?Journal of Marketing63(Special issue): 33–44.
35.
PetrickJPBackmanSJ (2002)
An examination of the determinants of golf travellers satisfaction. Journal of Travel Research40: 252–258.
36.
RemoaldoPCRibeiroJCVareiroL, et al. (2014a)
Tourists’ perceptions of world heritage destinations: The case of Guimarães (Portugal). Tourism and Hospitality Research14(4): 206–218.
37.
RemoaldoPCVareiroLRibeiroJC, et al. (2014b)
Does gender affect visiting a world heritage site?Visitor Studies17(1): 89–106.
38.
SampaioHA (2014) A Idade Do Bronze na Bacia Do Rio Ave (Noroeste de Portugal). PhD Thesis, Universidade do Minho, Portugal.
39.
SilberbergT (1995)
Cultural tourism and business opportunities for museums and heritage sites. Tourism Management16(5): 361–365.
40.
SirakayaEWoodsideAG (2005)
Building and testing theories of decision making by travellers. Tourism Management26: 815–832.
41.
SomAShiraziSMarzukiA, et al. (2011)
A critical analysis of tourist satisfaction and destination loyalty. Journal of Global Management2(1): 178–183.
42.
SparksBABrowningV (2011)
The impact of online reviews on hotel booking intentions and perception of thrust. Tourism Management32: 1310–1323.
43.
VanhoveN (2004) The Economics of Tourism Destinations.
London:
Butterworth Heinemann.
YoonYUnysalM (2005)
An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management26(1): 45–56.
