Transformational leadership in informal entrepreneurship

Abstract

This research note shines a light on the quiet leadership of “Mehendi Didi,” a self-taught henna artist from Mumbai, whose work redefines what it means to be an entrepreneur in informal settings. Instead of digital tools or formal credentials, her enterprise thrives on relationships, resilience, and emotional care. The note explores three core dimensions—transformational leadership, social capital, and emotional labor—as they unfold in her everyday life. By mentoring girls, building trust without contracts, and calming anxious clients, she creates lasting impact in her community. Drawing from key theoretical perspectives, the note situates her work within broader debates about decolonizing entrepreneurship. It argues that ventures like hers are not peripheral exceptions but vital examples of how business is practiced—and valued—differently. Her story urges us to rethink enterprise beyond markets and metrics, and toward meaning, care, and connection.