Entrepreneurial and market orientations: The moderating role of social networks on post-entry performance of international new ventures

Abstract

This paper investigates whether entrepreneurial and marketing orientations (respectively EOs and Mos) impact – individually or collectively – international new ventures’ (INVs’) post-entry performance growth. Furthermore, we investigate whether such relations are moderated by the foreign social networks, both formal and informal, of international new ventures. Using a survey, we test our hypotheses on a sample of Italian high-tech INVs located in a cluster near Rome. A quantitative analysis is used to test the hypotheses. We found that EOs and MOs positively impact the post-entry international performance growth of INVs. Moreover, while informal foreign social network ties significantly moderate the impact of EOs and MOs, formal foreign social network ties do not have a significant moderating effect. Many theoretical and practical contributions are discussed in the paper.