This case focuses on how a lifestyle enterprise has used strategies to survive amidst the COVID-19 crisis. It explores how a lifestyle enterprise, ‘The Square Inch’, a quilting studio, (a) conducts teaching workshops, (b) stitches and sells quilts and (c) sells raw materials and accessories, including sewing machines required for quilting. The case provides a detailed account of the risks, uncertainties and crises faced by a lifestyle enterprise and its entrepreneur during its founding and growth. This case also highlights how resilience, entrepreneurial orientation and innovation can be used as survival strategies to overcome challenges. The case engages students to understand the survival strategies employed by a lifestyle entrepreneur in times of crisis.
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