In this article, we examine the phenomenon of Tall Poppy syndrome (TPS) in relation to entrepreneurship in New Zealand. TPS is based on the concept that some peoples’ success elevates or distinguishes them from others, resulting in envy from others. TPS has been highlighted as an important element of New Zealand’s culture. This may clash with government initiatives, which often focus on building a high profile for aspirant entrepreneurs. In this article, we carry out a qualitative study into 11 such ‘celebrity’ entrepreneurs in New Zealand. The key question of our study is how being held up as a celebrity affects their practice. By introducing the celebrity element into our study, we contribute further understanding about the processes of social legitimacy for entrepreneurs. This has important implications for policy and practice, because if entrepreneurs are ‘allowed’ to be successful, this may encourage them to influence another generation of entrepreneurs to challenge TPS.
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