This paper assesses if and how alternative news media manifest their counter-hegemonic potential within the current conjuncture of populist politics in Western liberal democracies. Based on the method of critical discourse analysis, it compares the ways in which the yellow vests movement is discursively (re)constructed by two Flemish legacy newspapers and five alternative news media. Analytically, it engages with an agonistic pluralist perspective. Findings show how both newspapers and alternative media reproduce the same discursive constructions that legitimize the yellow vests’ socio-economic and political grievances. What distinguishes alternative from traditional media is not so much their counter-hegemonic potential but their ideological crystallization, as they reproduce only one discursive construction each. With legacy media now also operating as sites of contestation, this paper makes the importance of the role of political context all the clearer in the assessment of the counter-hegemonic potential of alternative news media.
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