Abstract
From the conceptual gulf dividing social from biological anthropology this paper infers an ideological problem affecting science as a whole. Cultural biases have tended to inhibit or subvert appropriate theorizing and research into unique aspects of the human mind, brain and behaviour. To resolve this problem I suggest that we need a systematic anthropological critique of ‘collective deceptions’ affecting western science, and greater anthropological collaboration with neuroscience and other disciplines. I discuss recent imaging studies which may contribute to a better understanding of the culture-ready brain. Taken in conjunction with fossil and archaeological data, the findings seem more consistent with a ‘play and display’ hypothesis of hominid brain expansion than with current cognocentric hypotheses, suggesting new directions for research. Such research, I argue, could assist integration between behavioural disciplines.
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