‘Just a little hack’: Investigating cultures of content moderation circumvention by Facebook users

Abstract

As social media platforms adapt their rules to limit the presence, spread, and amplification of harmful content on their services, users develop strategies to circumvent content moderation policies. To better understand cultures of content moderation circumvention, including the types of rules that Facebook users seek to circumvent, we analysed a sample of YouTube videos and Reddit threads in which users discuss content moderation circumvention. We show how Facebook users turn to others across platforms to obtain information about circumvention methods. We observe that these users often discuss overcoming Facebook’s content moderation policies in terms that downplay the significance of their intended actions. We suggest that where Facebook’s policies and enforcement measures fail to deter rule violations that may facilitate harm, Facebook should consider new culture-driven approaches to platform governance that foster prosocial environments and engender compliance with platform rules.