This study examines the extent to which social media prosumption, an integrated act of consumption and production, is associated with online political participation. Data from an online panel survey of American adults reveal that social media prosumption has a positive relationship with online political participation indirectly through online political information seeking. Social media prosumption is also positively related to online political participation through online political information and online discussion heterogeneity in serial. Implications are discussed for the role of prosumptive use of social media in online political participation.
ArvidssonAColleoniE (2012) Value in information capitalism and on the internet. The Information Society28(3): 135–150.
2.
BarnidgeM (2015) The role of news in promoting political disagreement on social media. Computers in Human Behavior52: 211–218.
3.
BatesMJ (2002) Toward an integrated model of information seeking and searching. New Review of Information Behaviour Research3: 1–15.
4.
BeamMAHutchensMJHmielowskiJD (2016) Clicking vs. sharing: the relationship between online news behaviors and political knowledge. Computers in Human Behavior59: 215–220.
5.
BoulianneS (2019) Revolution in the making? Social media effects across the globe. Information, Communication & Society22(1): 39–54.
6.
BoutylineAWillerR (2017) The social structure of political echo chambers: variation in ideological homophily in online networks. Political Psychology38(3): 551–569.
7.
boydd (2010) Social network sites as networked publics: affordances, dynamics, and implications. In: PapacharissiZ (ed.) A Networked Self: Identity, Community, and Culture on Social Network Sites. New York: Routledge, pp. 39–58.
8.
BucherEFieselerC (2017) The flow of digital labor. New Media & Society19(11): 1868–1886.
9.
ChanM (2016) Social network sites and political engagement: exploring the impact of Facebook connections and uses on political protest and participation. Mass Communication & Society19(4): 430–451.
10.
ChanMChenHTLeeFLF (2017) Examining the roles of mobile and social media in political participation: a cross-national analysis of three Asian societies using a communication mediation approach. New Media & Society19(12): 2003–2021.
11.
Cheney-LippoldJ (2017) We Are Data: Algorithms and the Making of Our Digital Selves. New York: New York University Press.
12.
ChoJShahDVMcLeodJM, et al. (2009) Campaigns, reflection, and deliberation: advancing an O-S-O-R model of communication effects. Communication Theory19(1): 66–88.
13.
DiehlTWeeksBEGil de ZúñigaH (2015) Political persuasion on social media: tracing direct and indirect effects of news use and social interaction. New Media & Society18(9): 1875–1895.
14.
DiehlTBarnidgeMGildeZúñigaH (2019) Multi-platform news use and political participation across age groups: Toward a valid metric of platform diversity and its effects. Journalism & Mass Communication Quarterly96(2): 428–451.
15.
FuchsC (2010) Labor in informational capitalism and on the Internet. The Information Society26(3): 179–196.
16.
GibsonRCantijochM (2013) Conceptualizing and measuring participation in the age of the Internet: is online political engagement really different to offline?The Journal of Politics75(3): 701–716.
17.
Gil de ZúñigaHBachmannIHsuSH, et al. (2013) Expressive versus consumptive blog use: implications for interpersonal discussion and political participation. International Journal of Communication71: 538–559.
18.
Gil de ZúñigaHDiehlTHuberB, et al. (2019) The citizen communication mediation models across countries: a multilevel mediation model of news use and discussion on political participation. Journal of Communication69(2): 144–167.
19.
Gil de ZúñigaHJungNValenzuelaS (2012) Social media use for news and individuals’ social capital, civic engagement and political participation. Journal of Computer-Mediated Communication17(3): 319–336.
20.
HaLYunG-W (2014) Digital divide in social media prosumption: proclivity, production intensity, and prosumer typology among college students and general population. School of Media and Communication Faculty Publications10. Available at: https://scholarworks.bgsu.edu/smc_pub/10
21.
HaLXuYYangC, et al. (2018) Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009–2012. Journalism19(5): 718–739.
22.
HaciyakupogluGZhangW (2015) Social media and trust during the Gezi protests in Turkey. Journal of Computer-Mediated Communication20(4): 450–466.
23.
HuLTBentlerPM (1999) Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling6(1): 1–55.
24.
JinDYFeenbergA (2015) Commodity and community in social networking: Marx and the monetization of user-generated content. The Information Society31(1): 52–60.
25.
KatzEBlumlerJGurevitchM (1973) Uses and gratifications research. Public Opinion Quarterly37(4): 509–523.
26.
KaufholdKValenzuelaSGil de ZúñigaH (2010) Citizen journalism and democracy: how user-generated news use relates to political knowledge and participation. Journalism & Mass Communication Quarterly87(3/4): 515–529.
27.
KelmODohleM (2018) Information, communication and political consumerism: how (online) information and (online) communication influence boycotts and buycotts. New Media & Society20(4): 1523–1542.
28.
KimYChenHT (2016) Social media and online political participation: the mediating role of exposure to cross-cutting and like-minded perspectives. Telematics and Informatics33(2): 320–330.
29.
KimYHsuSHGil de ZúñigaH (2013) Influence of social media use on discussion network heterogeneity and civic engagement: the moderating role of personality traits. Journal of Communication63(3): 498–516.
30.
KimYCBall-RokeachSJ (2006) Community storytelling network, neighborhood context, and civic engagement: a multilevel approach. Human Communication Research32(4): 411–439.
31.
KushinMJYamamotoM (2010) Did social media really matter? College students’ use of online media and political decision making in the 2008 election. Mass Communication & Society13(5): 608–630.
32.
LedbetterAMMazerJPDeGrootJM, et al. (2011) Attitudes toward online social connection and self-disclosure as predictors of Facebook communication and relational closeness. Communication Research38(1): 27–53.
33.
LynchMFreelonDAdayS (2016) Blogs and Bullets IV: How Social Media Undermines Transitions to Democracy. Washington, DC: PeaceTech Lab.
34.
MacCallumRCBrowneMWSugawaraHM (1996) Power analysis and determination of sample size for covariance structure modeling. Psychological Methods1(2): 130–149.
35.
MacKuenMWolakJKeeleL, et al. (2010) Civic engagement: resolute partisanship or reflective deliberation. American Journal of Political Science54(2): 440–458.
McLeodDMKosickiGMMcLeodJM (2009) Political communications effects. In: BryantJOliverMB (eds) Media Effects: Advances in Theory and Research. 3rd ed. New York: Lawrence Erlbaum, pp. 228–251.
38.
NahSYamamotoM (2018) The integrated media effect: rethinking the effect of media use on civic participation in the networked digital media environment. American Behavioral Scientist62(8): 1061–1078.
39.
O’NeilC (2016) Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. New York: Crown.
40.
O’ReillyT (2007) What is web 2.0: design patterns and business models for the next generation of software. International Journal of Digital Economics65: 17–37.
41.
ØrmenJ (2016) Are you paying attention? Keeping up with news in daily life. In: JensenJLMortensenMØrmenJ (eds) News Across Media: Production, Distribution and Consumption. New York: Routledge, pp. 162–179.
42.
ÖstmanJ (2012) Information, expression, participation: how involvement in user-generated content relates to democratic engagement among young people. New Media & Society14(6): 1004–1021.
43.
PariserE (2011) The Filter Bubble: What the Internet Is Hiding from You. New York: Penguin Press.
44.
PapacharissiZde Fatima OliveiraM (2012) Affective news and networked publics: The rhythms of news storytelling on #Egypt. Journal of Communication62(2): 266–282.
45.
RafteryAE (1995) Bayesian model selection in social research. Sociological Methodology25: 111–163.
46.
RosseelY (2012) lavaan: An R package for structural equation modeling. Journal of Statistical Software48(2): 1–36.
47.
RitzerG (2004) The Mcdonaldization of Society. Thousand Oaks, CA: Pine Forge Press.
48.
RitzerG (2015) Hospitality and prosumption. Research in Hospitality Management5(1): 9–17.
49.
RitzerGJurgensonN (2010) Production, consumption, prosumption: the nature of capitalism in the age of the digital “prosumer”. Journal of Consumer Culture10(1): 13–36.
50.
ScheufeleDANisbetMCBrossardD, et al. (2004) Social structure and citizenship: examining the impacts of social setting, network heterogeneity, and informational variables on political participation. Political Communication21(3): 315–338.
51.
SeoMKimJYangH (2016) Frequent interaction and fast feedback predict perceived social support: using crawled and self-reported data of Facebook users. Journal of Computer-Mediated Communication21(4): 282–297.
52.
ShahDVChoJEvelandWP, et al. (2005) Information and expression in a digital age: modeling Internet effects on civic participation. Communication Research32(5): 531–565.
53.
ShahDVChoJNahS, et al. (2007) Campaign ads, online messaging, and participation: extending the communication mediation model. Journal of Communication57(4): 676–703.
54.
ShahDVMcLeodDMRojasH, et al. (2017) Revising the communication mediation model for a new political communication ecology. Human Communication Research43(4): 491–504.
TofflerA (1980) Future shock. New York: William Morrow and Co.
57.
TufekciZWilsonC (2012) Social media and the decision to participate in political protest: observations from Tahrir Square. Journal of Communication62(2): 363–379.
58.
VerbaSSchlozmanKLBradyHE (1995) Voice and Equality: Civic Voluntarism in American Politics. Cambridge, MA: Harvard University Press.
59.
WellsCCramerKJWagnerMW, et al. (2017) When we stop talking politics: the maintenance and closing of conversation in contentious times. Journal of Communication67(1): 131–157.
60.
WeeksBEArdèvol-AbreuAGildeZúñigaH (2017) Online influence? Social media use, opinion leadership, and political persuasion. International Journal of Public Opinion Research29(2): 214–239.
61.
YamamotoMMoreyAC (2019) Incidental news exposure on social media: A campaign communication mediation approach. Social Media + Society 5(2).
62.
YooSWKimJWGil de ZúñigaH (2016) Cognitive benefits for senders: antecedents and effects of political expression on social media. Journalism & Mass Communication Quarterly94(1): 17–37.
63.
ZhongxuanL (2018) Paradoxical empowerment and exploitation: virtual ethnography on Internet immaterial labour in Macao. Journal of Creative Communications13(1): 1–16.
