Hybrid mediation opportunity structure? A case study of Hong Kong’s Anti-National Education Movement

Abstract

This article assesses how social movements make use of media, and how their media practices influence movement outcomes using a case study of the Anti-National Education Movement in Hong Kong. It contributes to the literature on this important protest event and to ongoing debates about changes in the relationship between media and protesters. It is argued that activists adapted to what we call a “hybrid mediation opportunity structure.” The concept of a hybrid mediation opportunity structure is built on a critical engagement with Cammaerts’ mediation opportunity structure and is informed by Chadwick’s hybrid media system theory. We find that old (mainstream) and new (social) media tactics were deployed interdependently in a hybrid, symbiotic process. Old and new media logics fed off each other, in turn producing new logics: hybrid mediation opportunities which enabled activists to simultaneously broaden their connective networks and capture the attention of news media to publicize and legitimize their collective protests.