DEI and Discrimination in the Marketing Industry: Exploring the Lived Experiences in the Workplace. Evidence From Western Australia

Abstract

This paper explores the lived experiences of individuals in the Western Australian marketing industry, focusing on diversity, equity and inclusion (DEI) within the workplace. Through a survey of 573 marketing professionals, the study gathered both qualitative and quantitative data on perceptions and attitudes towards DEI, and personal experiences of discrimination. The findings indicate strong support for DEI within the marketing workforce, with 76.6% agreeing that diversity and inclusion are important in the workplace, and 78.1% affirming that DEI should be a business priority. Yet, 25% reported personal experiences of workplace discrimination, underscoring the urgent need for organisations to listen to staff, provide safe environments and implement meaningful diversity-based initiatives. Whilst policies and processes on DEI are undoubtedly required, the findings underscore the importance of day-to-day interactions and respect amongst colleagues in enhancing a sense of inclusion and cultivating more equitable workplaces.