Imagined contact encourages prosocial behavior towards outgroup members

Abstract

Imagined contact is a relatively new technique designed to focus the accumulated knowledge of over 500 studies of intergroup contact into a simple and versatile prejudice-reduction intervention. While it is now clear that imagined contact can improve intergroup attitudes, its ability to change actual intergroup behavior is less well established. Some emerging findings provide cause for optimism with nonverbal, and unobtrusive measures of behavior. This paper extends this work by adopting methods from behavioral economics to examine more deliberative behavior. Participants believed they were playing a prisoner’s dilemma with an outgroup member. They could choose whether to cooperate or compete with the other player. In three studies, we provide reliable evidence that imagined contact (vs. control) successfully encouraged more prosocial, cooperative choices. In the third study we show that this effect is mediated by increased trust towards the outgroup member. The findings demonstrate that imagined contact interventions can have a tangible impact on volitional intergroup behaviors.