The rich—love them or hate them? Divergent implicit and explicit attitudes toward the wealthy

Abstract

Adding to a growing body of work on the psychology of social class, the present research examined implicit and explicit attitudes toward rich people, standing out from much previous work that has focused on negative evaluations of people with low socioeconomic status (SES). Across three studies, we found that participants (who typically identified as middle class) implicitly, but not explicitly, favored the rich over the middle class. Although financial resources represent a continuum objectively, attitudes toward the rich seem to be conceptually distinct from evaluations of low-SES people. Additionally, we demonstrated that implicit prorich attitudes uniquely predict leniency on a rich driver who causes a car accident, while explicit attitudes do not predict such judgments. This work expands and clarifies knowledge of implicit wealth attitudes and suggests that implicit prorich attitudes are an important factor in understanding how social class influences daily life.