This study examines the impact of social structures on economic outcomes, with a focus on norms, ties, structural holes, and social embeddedness. Using a mixed-methods approach, the research explores new data and findings related to the digital transformation of the economy during the COVID-19 pandemic. The pandemic has accelerated the integration of technology into daily life, enabling merchants to conduct economic activities and consumers to fulfill their daily needs online. The digital transformation is observed across the distribution, production, and consumption sectors, driven by heightened demand for essential goods, including clothing from textile and garment products. This research contributes to the literature on the intersection of social structures and economic outcomes in the context of the digital economy.
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