Abstract
The process of nominating a certain site or tradition as a world heritage by the United Nations Educational, Scientific and Cultural Organization (UNESCO) can be seen as a dialectic of the local and the global. A localized monument, building, town, landscape or cultural tradition becomes globalized through the inclusion into the list of world heritage. Thus, it acquires a new status as being of `outstanding universal value'. The aim of this global cultural policy as formulated by UNESCO is to enhance the pride of the local population in their own culture, foster efforts to its preservation as well as to enrich the whole of humanity in creating a cultural memory on a worldwide scale.
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