`Bonding failure' describes an extreme and persistent lack of emotional connection between a mother and her infant. Little is known about the prevalence, precipitants or nature of the interaction between `non-bonded' mothers and their babies. Two clinical examples of severe postnatal depression and `bonding failure' are presented. The therapeutic focus combines ideas from Video Interaction Guidance, Systems Theory and Art Therapy. A common theme is the power of the visual image to create a crucially important context for growth. The cases are discussed both with reference to the therapeutic `ingredients' that facilitated the development of maternal attachment as well as the struggle to find a balance between the need for individuality as a mother whilst living within a socially constructed world of motherhood.