The Strong Arm of the Law

Abstract

‘The Strong Arm of the Law’ seeks to explain how the identification with military power that is produced through corporate mass mediated spectacles such as bodybuilding threatens democratic identifications. What is more, the militarized body aims at ever-greater control over the physical world yet results only in evergreater estrangement from it. The article begins by illustrating the martial dimensions of the bodybuilder’s body. Then, it reveals the extent to which the built body promises safety, security, and freedom while contributing to the militarization of civil society – a process at odds with democratization. Next, it demonstrates the logic behind the bodybuilder’s identification and appeal as not merely soldier but weapon. The article concludes by raising the possibility of imagining the democratized body.