Abstract
Rapid growth has occurred in tourism in China since 1978. Although 1989 resulted in a large reduction in the number of external visitors to China, resumed growth since then has established new records for levels of tourism. In addition, a new attitude to the development of domestic tourism emerged in 1992. China has decided to increase the relative size of its tertiary sector by the year 2000 and is to encourage the development of domestic tourism. Tourism is now being treated as a leading industry and particular care will be needed to avoid economic mistakes. On the whole, the development of tourism has not counteracted uneven regional development in China but has reinforced it. A study of tourism development in Xishuangbanna Prefecture suggests that even at this local level, tourism development tends to be relatively centralised. China's changing tourism industry is providing new market opportunities for foreign firms.
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