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Abstract

This paper discusses trends in German outbound tourism over 20 years from 1970 to 1992. It reveals changing trends with regard to destination choice and transportation mode used by German tourists. Further, the paper discloses that Germans are becoming more familiar with destinations not only in Europe but also in many other countries and regions of the world. It is argued that while the increasing destination familiarity by Germans could increase the potential of more effective use of word-of-mouth communication channels, it may also reduce the amount of repeat business owing to a desire to see other, new places. Longitudinal research on individuals' travel careers is required to identify segments based on their travel experience and travel destination choice patterns such as to facilitate more cost-effective marketing efforts.

Keywords

Germany outbound travel destination choice destination familiarity longitudinal analysis

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References

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Time-series analysis of German outbound travel patterns

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