Eastern Finland is an area that is rich in lakes, aquatic environments and pure nature. Unfortunately, this rich potential is scarcely utilized in well-being and wellness tourism product development. To answer this, the purpose of this article is to discuss if the experiential environment of the lakes and lake landscape can act as a potential resource for the core content of a ‘Lake Wellness’ experience product. This article introduces the well-being and wellness concepts in general, and further defines the Lake Wellness concept in a Finnish context. The main aim of the article is to present the product content and design of a new Lake Wellness experience.
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