With the growing trend of land-based casino development in many southern states
of the USA, there is a growing debate among Kentucky residents, developers and
politicians regarding the introduction of land-based casinos in the state. Based
on recent examples from neighbouring states and the tone of public discourse, it
seems inevitable that this form of gaming will be introduced in Kentucky. This
study attempts to profile the sociodemographic and trip characteristics of
current vacationers to Kentucky in an attempt to predict a typology of product
class activity (visiting Kentucky casinos). The results reveal four main types
of visitors: those who do not participate in gaming and would not visit a casino
resort; those who do not participate but would visit; those who participate but
would not visit, and those who participate and would visit.
Morrison, A. M.
,
Braunlich C. G.
,
Liping A. C.
and
O’Leary J. T.
(1996)
‘A Profile of the Casino Resort Vacationer’
, Journal of Travel Research, Vol. 35,
Fall, pp.
55-61
.
2.
Ibid.
3.
Goodman, L. R.
(1995)
‘Market Analysis of Reservation-Based Gaming: A North Dakota Case Study’
, Economic Development Review, Vol. 13, No. 4,
Fall, pp.
16-18
.
Felsenstein, D.
and
Freeman D.
(1998)
‘Simulating the Impacts of Gambling in a Tourist Location: Some
Evidence from Israel’
, Journal of Travel Research, Vol. 37, No.
2, pp.
145-156
.
6.
Curtis, S. E.
(1994)
‘Marketing the Gaming Product in Nevada’
, in
W. R. Eadington
(ed.) ‘The Gambling Studies: Proceedings of the Sixth
National Conference on Gambling and Risk Taking’, Reno, Bureau of
Business and Economic Research, University of
Nevada, pp.
60-67
.
7.
Lowenhar, J. A.
(1992) ‘The Use and Nonuse of Market Research
Information in Casino Gaming: A Perspective on Las Vegas,
Nevada’, in
W. R. Eadington
and
J. A. Cornelius
(eds) ‘Gambling and Commercial Gaming: Essays in Business,
Economics, Philosophy and Science’,
Reno, Institute for the Study of Gambling and Commercial Gaming,
University of Nevada
, pp. 81-91.
8.
Lowenhar, J. A.
and
Russell M. T.
(1984)
‘Advertising Strategies and the Retail Customer Market in
Atlantic City: Issues for the Casino Industry’
, in ‘The Gambling Studies: Proceedings of the Sixth
National Conference on Gambling and Risk Taking’, ref. 6
above, pp.
40-59
.
9.
Truitt, L. J.
(1996)
‘Casino Gambling in Illinois: Riverboats, Revenues, and Economic Development’
, Journal of Travel Research, Vol. 34,
Winter, pp.
89-96
.
10.
Brock, F. J.
,
Newman, W. A.
and
Thompson W. N.
(1992) ‘Creating a Computerized Competitive
Information System for the Hotel and Casino Industry’, In
‘Gambling and Commercial Gaming: Essays in Business, Economics,
Philosophy, and Science’, ref. 7 above, pp. 41-64.
11.
Cummings, W. T.
(1984)
‘Leisure, Needs-Benefits-Activities: A Gambling Market’
, ‘In The Gambling Studies: Proceedings of the Sixth
National Conference on Gambling and Risk Taking’, ref. 6
above, pp.
121-136
.
12.
Dandurand, L.
(1990)
‘Market Niche Analysis in the Casino Gaming Industry’
, Journal of Gaming Studies, Vol. 6, No.
1, pp.
73-85
.
13.
Smith, G. J.
and
Hinch T. D.
(1996)
‘Canadian Casinos as Tourist Attractions: Chasing the Pot of Gold’
, Journal of Travel Research, Vol. 34,
Winter, pp.
37-45
.
14.
Ryan, T.
,
Connor, P. J.
and
Spreyer J. F.
(1990) ‘The Impact of Casino Gambling in New
Orleans’,
New Orleans, Division of Business and Economic Research, University of
New Orleans
.
15.
Shonkwiler, J. S.
(1993)
‘Assessing the Impact of Atlantic City Casinos on Nevada Gaming Revenues’
, Atlantic Economic Journal, Vol. 21, No.
2, pp.
50-61
.
16.
Przybylski, M.
and
Littlepage L.
(1997)
‘Estimating the Market for Limited Site Casino Gambling in
Northern Indiana and Northeastern Illinois’
, Journal of Urban Affairs, Vol. 19 No.
3, pp.
319-334
.
17.
Au, N.
and
Hobson J. S. P.
(1997)
‘Gambling on the Internet: A Threat to Tourism?
,’ Journal of Travel Research Vol. 35, No.
4, Spring, pp.
77-82
.
18.
Eadington, W. R.
(1995) ‘Casino Gambling — Origins, Trends
and Impacts’,
Reno, Institute for the Study of Gambling and Commercial Gaming,
University of Nevada
.
19.
Gearing, C. E.
,
Swart, W. W.
and
Var, T.
(1974)
‘Establishing a Measure of Touristic Attractiveness’
, Journal of Travel Research, Vol. 12,
No.4, pp.
1-8
.
20.
Goodrich, J. N.
(1977)
‘Benefit Bundle Analysis: An Empirical Study of International Travelers’
, Journal of Travel Research, Vol. 16, No.
2, pp.
6-9
.
21.
Var, T.
,
Beck, R. A. D.
and
Loftus, P.
(1977)
‘Determination of Touristic Attractiveness of the Touristic areas
in British Columbia’
, Journal of Travel Research, Vol. 15, No.
3, pp.
23-29
.
22.
Crompton, J. L.
(1979)
‘Motivations for Pleasure Vacation’
, Annals of Tourism Research, Vol. 6, No.
4, pp.
408-424
.
23.
Dann, G. M. S.
(1981)
‘Tourism Motivation: An Appraisal’
, Annals of Tourism Research, Vol. 8, No.
2, pp.
187-219
.
24.
Fisher, R. J.
and
Price. L. L.
(1991)
‘International Pleasure Travel Motivations and Post-Vacation
Cultural Attitude Change’
, Journal of Leisure Research, Vol. 23, No.
3, pp.
193-208
.
25.
Lounsbury, J. W.
and
Hoopes, L. L.
(1985)
‘An Investigation of the Factors Associated with Vacation Satisfaction’
, Journal of Leisure Research, Vol. 17, No.
1, pp.
1-13
.
26.
Muller, T. E.
(1989)
‘Using Personal Values to Define Segments in an International
Tourism Market’
, International Marketing Review, Vol. 8, No.
1, pp.
57-70
.
27.
Pitts, R. E.
and
Woodside, A. G.
(1986)
‘Personal Values and Travel Decisions’
, Journal of Travel Research, Vol. 25, No.
1, pp.
20-25
.
28.
Ibid.
29.
Muller, ref. 26 above.
30.
Holland, S. M.
,
Fedler A.
and
Ditton R.
(1986)
‘The Group Representative Bias: Another Look’
, Leisure Sciences, Vol. 8, pp.
79-91
.
31.
Mazanec, J.
(1992)
‘Classifying Tourists into Market Segments: A Neural Network Approach’
, Journal of Travel and Tourism Marketing, Vol. 1,
No. 1, pp.
35-59
.
32.
Kotler, P.
(1991) ‘Marketing Management: Analysis, Planning,
Implementation and Control’, 7th edn,
Englewood Cliffs, NJ, Prentice Hall
.
33.
Etzel, M.
and
Woodside, A.
(1982)
‘Segmenting Vacation Markets: The Case of the Distant and
Near-Home Traveler’
, Journal of Travel Research, Vol. 20,
Spring, pp.
10-14
.
34.
Goodrich J.
(1978)
‘The Relationship Between Preferences and Perceptions of Vacation
Destinations: Application of a Choice Model’
, Journal of Travel Research, Vol. 16,
Fall, pp.
8-13
.
35.
Morrison et al. ref. 1 above.
36.
Qu, H.
and
Li, I.
(1997)
‘The Characteristics and Satisfaction of Mainland Chinese
Visitors to Hong Kong’
, Journal of Travel Research, Vol. 35,
Spring, pp.
37-41
.
37.
Court, B.
and
Lupton R. A.
(1997)
‘Customer Portfolio Development: Modeling Destination Adopters,
Incentives and Rejecters’
, Journal of Travel Research, Vol. 36,
Summer, pp.
35-43
.
38.
Morrison et al. ref. 1 above.
39.
Hsu, C. H. C.
(1998)
‘Impacts of Riverboat Gaming on Community Quality’
, Journal of Hospitality and Tourism Research, Vol.
22, No. 4, pp.
323-337
.
