Abstract
The Austrian Case C-347/14, New Media Online v. Bundeskommunikationssenat, of October 2015 gave the Court of Justice of the European Union the opportunity to clarify whether the video content of a newspaper website is covered by the European Union (EU) audiovisual media services directive (AVMSD). Advocate General Szpunar explained what was, in his view, the EU legislature’s alleged intention underlying the Directive’s definition of an audiovisual media service. The Court was not convinced by his argument and instead unambiguously concurred with the two Austrian regulatory authorities: not only films and broadcasts of long duration are governed by the AVMSD but also shorter forms of moving image material, even when these are part of a newspaper’s online offering. Assuming that this decision will significantly influence the European Commission’s plans for a ‘new’ Directive, what are the implications for a new media framework for the 21st century?
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