Abstract
This paper describes an empirical study that was conducted by applying creative destruction theory to examine structural changes in the hospitality industry due to the growth of digital home-sharing platforms. To achieve these research aims, the current study considered the hospitality industry, which encompasses the accommodation and restaurant sectors, as well as Airbnb, representing the digital home-sharing platform. The findings revealed that there is a significant relationship between the exit of the accommodation industry and the supply of the digital home-sharing platform, while both entry and exit in the restaurant industry are significantly associated with the supply or performance of the digital home-sharing platform. Over time, this leads to industry transformations as certain segments of the lodging industry are replaced by digital home-sharing platforms, and as the restaurant industry undergoes a process of creative destruction, with establishments unable to adapt to changing business environments and the emergence of new facilities tailored to new technologies or accommodation models.
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