In this article, we examine two aspects of the relation between variable intra-week pricing and alpine skiing attendance at three ski resorts in Norway. First, we study what affects the probability of increased skiing frequency during the midweek if the price is reduced in this period compared to the regular (weekend) price. Second, we examine the cannibalization effect from a lower midweek price on the weekend skiing activity. Our results show that the probability of increased midweek skiing at a lower price is significantly influenced by age and income. The probability that cannibalization occurs is significantly influenced by skiing interest and family status.
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