The architects of the European project made a significant effort to create a set of symbols for the community (such as the EU flag, the map of Europe, the anthem, etc.), and recent evidence suggests that the main European values are nowadays spontaneously associated with them. We know little, however, about if and when national political actors choose to display these symbolic visual manifestations of Europe. In this study, we examine the presence of such symbols in parties’ Euromanifestos since the first European elections. The presence of EU community symbols is correlated with several factors, suggesting that the display is consistent both with a policy-driven and with a vote-seeking logic. We explore at length the implications of these results for future visual analysis of parties’ European messages and for the larger issue of European identity.
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