Joffe and Staerklé present relevant contributions for improvement of our understanding about the mechanisms of social exclusion in western societies. From the analysis of the self-control ethos in three different domains—mind, body and destiny—the authors develop a fresh view about the relations between cultural values and stereotype content. Here I focus on two domains that are worth further exploration: self-control over the body as a symbol of status; and affective roots of prejudices. Two suggestions are made for future inquiries into how individualism, which feeds into the self-control ethos, has a strategic role in the maintenance of social exclusion mechanisms.
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