Abstract
Wierzbicka (2004) offers an engaging case concerning the Puritan roots of the English expressions good boy and good girl. While her invitation to see a cultural model of child rearing in an historical light must be applauded, her strategy for tracing its continuity and change is criticized in this comment. The concept of cultural models appears as a good candidate in the effort to construct an historical perspective within cultural psychological theorizing, but the role of the NSM as a useful tool to that end seems unclear.
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