Nudge! Normalizing the use of Minority Language Ict Interfaces

Abstract

This paper examines the take up and use of interfaces of computer applications in minority languages. Its main thesis is that according to much anecdotal and a small amount of quantative data, take up of these interfaces could be a lot higher. It analyses the reasons for non-take up of such interfaces and the possible reason for “L” (lower diglossic status) language speakers not wanting to avail themselves of opportunities to use technology in minority languages, placing this in the diglossic paradigm created by a homogenizing, monolithic nation state. The paper then proceeds to examine behavioural economic theory which may “nudge” people to avail themselves of the opportunities available, and subsequently that this “nudge concept” be re-applied to encourage the take up and use of “L” languages in ICT interfaces. While the context will be relevant to many diglossic situations, most of the examples are drawn from Welsh and Māori cases, which provide a good illustration of the issues and reflect the authors’ backgrounds and research.