The aim of this article is to demonstrate the diversity of youth civic action by pre-senting several examples of what young citizenship concretely is and can be in the European Union (EU). This will be done by placing Theodore Marshall's (1950) classical, modern formulation of citizenship in different contemporary contexts, and thus also going beyond the modern conception of citizenship. Contexts such as the globalizing world, new conditions for transitions into adulthoods, new forms of political participation of youth, and the transformation of politics (media politics) as well as consumption will be elaborated upon. In addition to Marshall's triad — civic, political and social — media citizenship, consumer citizenship, cosmopolitan and global citizenship will be discussed as new types of civic virtue (late modern civic virtue). The genre of the article falls into the special category of reflectively open research texts with a touch of a criticism and politicization. The text is not based on any specific empirical corpus as research texts conventionally are.
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