One of the most popular Swedish online meeting places is Lunarstorm, which is visited weekly by 85 per cent of all Swedes aged 15–20. This study aims at looking at young men's and women's presentations of self at Lunarstorm, focusing specifically on how personal relationships are represented. This is done by quantitative content analyses of 500 users’ personal pages. Results show that in many respects, the presentations follow a gender stereotypical pattern. More women than men emphasize their relationships and express stronger feelings about them. However, one exception was the way romantic relationships are addressed, where both men and women express strong feelings towards their relationships and partners.
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