Abstract
This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.
Keywords
Get full access to this article
View all access options for this article.
References
1.
Hess
A.
(2019 , Jan 8). This is the most in-demand skill of 2019, according to LinkedIn. CNBC
.
com . Retrieved from https://www.cnbc.com/2019/01/07/the-most-in-demand-skill-of-2019-according-to-linkedin.html
2.
Robinson
K.
(2006 ). Do schools kill creativity? [Video file] Retrieved from https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity
3.
Sternberg
R. J.
(2006 ).
The nature of creativity.
Creativity Research Journal
, 18 (1 ), 87 –98 .