Abstract
This study investigated the lucrative potential of late life gamblers in terms of spending, switching, travel, and economic impact. It further offered comparisons with the non—late life cohort. A rigorous process of statistical testing indicated both similarities and dissimilarities between the older and the younger cohorts. Switching emerged as a significant predictor of spending. The economic impact model using IMPLAN software afterward indicated significant economic potential of the late life market in terms of direct, indirect, and induced impacts.
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