After many debates, the Small Casino, the first casino open to the Korean public, was established in 2000. This study was an attempt to determine who the initial visitors were and the factors that motivated them to visit the casino. More specifically, the research aimed to determine the factors that influence the amount of time that an individual takes to adopt participation in casino gambling. The study found that the level of gambling addiction was the most influential factor, which led to concern about the negative impacts of casino gambling. Cognitive biases, sensation seeking, and impulsiveness were found to exert significant influence on the time taken until the first visit. The research also suggests various managerial implications of the findings based on the survival analysis and the characteristics of visitors.
Aaker, D. A, V. Kumar, and G. S. Day (1995). Marketing Research. New York: John Wiley & Sons.
2.
Allision, P. D. (1984). Event History Analysis: Regression for Longitudinal Event Data. London: Sage.
3.
American Psychiatric Association (1994). Diagnostic and Statistical Manual of Mental Disorders. Washington, DC: American Gaming Association.
4.
Assael, H. (1998). Consumer Behavior and Marketing Action. Cincinnati, OH: Thomson Learning.
5.
Blaszczynski, A., Z. Steel, and N. McConaghy (1997). “Impulsivity in Pathological Gambling: The Antisocial Impulsivist.”Addiction,92 (1): 75-87.
6.
Braunlich, C. G. (1996). “Lessons from the Atlantic City Casino Experience.”Journal of Travel Research, 34 (3): 46-56.
7.
Breen, R. B., and M. Zuckerman (1999). “‘Chasing’ in Gambling Behavior: Personality and Cognitive Determinants.”Personality and Individual Differences, 26 (6): 1097-1111.
8.
Cotte, J. (1997). “Chances, Trances, and Lots of Slots: Gambling Motives and Consumption Experiences.”Journal of Leisure Research, 29 (4): 380-406.
9.
d’Hauteserre, A. (2000). “Lessons in Managed Destination Competitiveness: The Case of Foxwoods Casino Resort.”Tourism Management, 21 (1): 23-32.
10.
Dickerson, M. (1993). “Internal and External Determinants of Persistent Gambling: Problems in Generalizing from One Form to Another.” In Gambling Behavior and Problem Gambling, edited by Eadington, W. R. and Cornelius, J. A. Reno, NV: Institute for the Study of Gambling and Commercial Gaming, University of Nevada, Reno.
11.
Dumont, M., and R. Ladouceur (1990). “Evaluation of Motivation among Video Poker Players.”Psychological Reports, 66: 95-98.
12.
Dykstra, S., and S. Dollinger (1990). “Model Competence, Depression, and the Illusion of Control.”Bulletin of the Psychonomic Society, 28: 235-38.
13.
Han, B. S., and K. I. Cho (1997). Research into the Establishment and Operation of Casinos in Abandoned Mine Areas. Seoul, South Korea: Korea Tourism Research Institute.
14.
Hodgins, D. C., and N. el-Guebaly (2001). “Natural and Treatment-Assisted Recovery from Gambling Problems: A Comparison of Resolved and Active Gamblers.”Addiction, 95 (3): 777-89.
15.
Jang, H., B. Lee, M. Park, and P. Stokowski (2000). “Measuring Underlying Meanings of Gambling from the Perspective of Enduring Involvement.”Journal of Travel Research, 38 (3): 230-38.
16.
Kassinove, J. I. (1998). “Development of the Gambling Attitude Scales: Preliminary Findings.”Journal of Clinical Psychology, 54 (6): 763-71.
17.
Kleinbaum, D. G. (1996). Survival Analysis: A Self-Learning Text. New York: Springer-Verlag.
18.
Lee, B., M. Park, and H. Jang (2000). “Benefits Sought: A Case Study of Gambling Travelers to Black Hawk, Colorado, USA.”International Journal of Tourism Sciences, 1 (1): 93-110.
19.
Lesieur, H. R., and S. B. Blume (1987). “The South Oak Gambling Screen (SOGS): A New Instrument for the Identification of Pathological Gamblers.”The American Journal of Psychiatry, 144 (9): 1184-88.
20.
Long, P. T. (1996). “Early Impacts of Limited Stakes Casino Gambling on Rural Community Life.”Tourism Management, 17 (5): 341-53.
21.
Louviere, J., and G. Woodworth (1983). “Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data.”Journal of Marketing Research, 20: 350-67.
22.
Mayer, K. J., L. Johnson, C. Hu, and S. Chen (1998). “Gaming Customer Satisfaction: An Exploratory Study.”Journal of Travel Research,37 (2): 178-83.
23.
Nunnally, J. (1978). Psychometric Theory. New York: McGraw Hill.
24.
Oh, H., and C. H. C. Hsu (2001). “Volitional Degree of Gambling Behavior.”Annals of Tourism Research, 28 (3): 618-37.
25.
Park, M., X. Yang, B. Lee, H. Jang, and P. A. Stokowski (2002). “Segmenting Casino Gamblers by Involvement Profiles: A Colorado Example.”Tourism Management, 23 (1): 55-65.
26.
Patton, J. H., M. S. Standford, and E. S. Barratt (1995). “Factor Structure of the Barratt Impulsiveness Scale.”Journal of Clinical Psychology,51 (6): 768-74.
27.
Petry, N. (2001). “Substance Abuse, Pathological Gambling, and Impulsiveness.”Drug and Alcohol Dependence, 63 (1): 29-38.
28.
Raylu, N., and T. P. S. Oei (2002). “Pathological Gambling: A Comprehensive Review.”Clinical Psychology Review, 22 (7): 1009-61.
29.
Saunders, D., and D. Turner (1987). “Gambling and Leisure: The Case of Racing.”Leisure Studies, 6: 281-99.
30.
Schiffman, L., and L. Kanuk (1991). Consumer Behavior. Englewood Cliffs, NJ: Prentice-Hall.
31.
Sharpe, L. (2002). “A Reformulated Cognitive-Behavioral Model of Problem Gambling: A Biopsychosocial perspective.”Clinical Psychology Review, 22 (1): 1-25.
32.
Smith, G., J., and T. D. Hinch (1996). “Canadian Casinos as Tourist Attractions: Chasing the Pot of Gold.”Journal of Travel Research, 34 (3): 37-45.
33.
Stinchfield, R. (2002). “Reliability, Validity, and Classification Accuracy of the South Oak Gambling Screen(SOGS).”Addictive Behavior, 27: 1-19.
34.
Stokowski, P. A. (1993). “Undesirable Lag Effects in Tourist Destination Development: A Colorado Case Study.”Journal of Travel Research, 32 (2): 35-41.
35.
Stokowski, P. A. (1996). “Crime Patterns and Gaming Development in Rural Colorado.”Journal of Travel Research, 34 (3): 63-69.
36.
Turco, D. M., and R. W. Riley (1996). “Choice Factors and Alternative Activities for Riverboat Gambler.”Journal of Travel Research, 34 (3): 24-29.
37.
Wallace, J. F., J. P. Newman, and J. Bachorowski (1991). “Failures of Response Modulation: Impulsive Behavior in Anxious and Impulsive Individuals.”Journal of Research in Personality, 25: 23-44.
38.
Zuckerman, M., S. Eysenck, and H. J. Eysenck (1978). “Sensation Seeking in England and America: Cross-Cultural, Age, and Sex Comparisons.”Journal of Consulting and Clinical Psychology, 46 (1): 139-49.
