Publication in Review: From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company by Scott A. Shane. Pearson/Prentice Hall (Upper Saddle River,NJ 07458),2005,ISBN: 0-13-149421-X,xxvi + 230 pp. (tables,charts,reference notes,index),US$29.95 (cloth)
Restricted accessReview articleFirst published online November, 2007
Publication in Review: From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company by Scott A. Shane. Pearson/Prentice Hall (Upper Saddle River,NJ 07458),2005,ISBN: 0-13-149421-X,xxvi + 230 pp. (tables,charts,reference notes,index),US$29.95 (cloth)