Abstract
This is the Eighth Annual Dorothy B. Nyswander Lecture and the first of these to be delivered by a former student of Dr. Nyswander. It was given in Berkeley on April 24, 1964 at the University of California School of Public Health. The lectureship was established in honor of Dr. Nyswander upon her retirement as Professor of Health Education at the University of California. Her “retirement” has been characterized by tremendous activity as a consultant in various parts of the world. At the time this lecture was delivered she had been in India for 3 years as a Ford Foundation adviser and had been working closely with the author in his capacity as director of the Central Health Education Bureau in India's Ministry of Health. Dr. Ramakrishna obtained his M.P.H. degree at Berkeley in 1955 under a World Health Organization fellowship. The following year he initiated the bureau which he still heads.
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