AuernhammerJ. (2020). Human-centered AI: The role of Human-centered design research in the development of AI. In BoessS.CheungM.CainR. (Eds.), Synergy - DRS international conference 2020 (pp. 11–14). Held online. https://doi.org/10.21606/drs.2020.282
2.
Centre for Human-Inspired Artificial Intelligence. (2025). Home. University of Cambridge. https://www.chia.cam.ac.uk/
3.
EvansW. D.BardusM.FrenchJ. (2024). A vision of the future: Harnessing artificial intelligence for strategic social marketing. Inside Business, 4(2), 196–210. https://doi.org/10.3390/businesses4020013
4.
HermannE. (2022). Leveraging artificial intelligence in marketing for social good—an ethical perspective. Journal of Business Ethics: JBE, 179(1), 43–61. https://doi.org/10.1007/s10551-021-04843-y
5.
LeeN. R.KotlerP. (2019). Social marketing: Behavior change for social good. Sage Publications.
6.
RichterS.GirouxM.PivenI.SimaH.DoddP. (2024). A constructivist approach to integrating AI in marketing education: Bridging theory and practice. Journal of Marketing Education, 47(2), 94–111. https://doi.org/10.1177/02734753241288876
7.
YilmazB.AshqarH. I. (2025). Towards equitable AI: Detecting bias in using large language models for marketing. arXiv Preprint arXiv:2502.12838. https://arxiv.org/abs/2502.12838