Conover, Pamela Johnston , and Stanley Feldman. 1986. “The Role of Inference in the Perception of Political Candidates.” In Political Cognition, ed. Richard R. Lau and David O. Scars. Hillsdale, NJ: Lawrence Erlbaum.
2.
Delli Carpini , Michael X., and Scott Keeter. 1996. What Americans Know about Politics and Why It Matters. New Haven, CT: Yale University Press.
3.
Gallup, Alec , and David W. Moore. 1996. “Younger People Today Are More Positive about Polls than Their Elders.”Public Perspective7(5):50-53.
4.
Jacobs, Lawrence R. , and Robert Y. Shapiro. 1996. The Annenberg Public Policy Center PollWatch: The 1996 Presidential Elections. Philadelphia: University of Pennsylvania Press.
5.
Jamieson, Kathleen Hall , and Joseph N. Cappella. 1996. “Setting the Record Straight: Do Ad Watches Help or Hurt?Press/Politics2(1):13-22.
6.
Neuman, W. Russell . 1986. The Paradox of Mass Politics: Knowledge and Opinion in the American Electorate. Cambridge, MA: Harvard University Press.
7.
Page, Benjamin I. , and Robert Y. Shapiro. 1992. The Rational Public. Chicago: University of Chicago Press.
8.
Patterson, Thomas E. 1994. Out of Order. New York: Vintage.
9.
Prinz, Timothy S.1995. “Media Markets and Candidate Awareness in House Elections, 1978-1990. Political Communication12:305-325.
10.
Smith, Eric R.A.N. 1989. The Unchanging American Voter. Berkeley, CA: University of California Press.
11.
Swanson, David L. 1996. “The Political-Media Complex at Fifty: Presidential Campaigning, Prospects for Reform, and Teaching the World to Sing.” Unpublished manuscript, University of Illinois at Urbana Champaign.
12.
Tedesco, John C. , Lori Melton McKinnon, and Lynda Lee Kaid. 1996. “Advertising Watchdogs: A Content Analysis of Print and Broadcast Ad Watches.”Press/Politics1(4):76-93.
13.
Wattenberg, Martin P. 1991. The Rise of Candidate Centered Politics: Presidential Elections of the 1980s. Cambridge, MA: Harvard University Press.
14.
Woodhull, Nancy . 1996. “Voters to Media—Deliver the News Live and Unencumbered.”The Media and Campaign '96 Briefing by the Media Studies Center, Internet.