In the global marketplace, professionals need to understand how cultural
differences affect the writing and reading of business letters. Business commu
nication courses can prepare students to meet this need by teaching students
an effective, systematic method for analyzing the letters of the global economy.
The method incorporates such characteristics as format, organization, rhetori
cal strategies (ethos, pathos, logos), style, and writer's purpose. Through case
studies in letter writing and analysis, students apply key communication prin
ciples in an international context.
Andrews, D.C., & Andrews, W.D. (1997) Business communication (3rd. ed.). Need-ham HeightsMA: Simon & Schuster.
2.
Aristotle. (1992). On rhetoric: A theory of civic discourse (G. A.Kennedy, Trans.). New York: Oxford.
3.
Bell, A.H. (1992). Business communication: Towards 2000. Cincinnati, OH: Southwestern.
4.
Bovee, C.L., & Thill, J.V. (1995). Communication today (3rd ed.). New York: McGraw-Hill.
5.
Boyd, D.R., Ford, W.C., & Lewis, S.D. (1990). Incorporating international business concepts into the basic communication course. Bulletin of the Association for Business Communication, 53 (4), 59-79.
6.
Corbett, E.P.J. (1990). Classical rhetoric for the modern student (3rd ed.). New York: Oxford.
7.
Cross, M. (1991). Aristotle and business writing: Why we need to teach persuasion. Bulletin of the Association for Business Communication, 54(1), 3-6.
8.
De Vries, M.A. (1995). Internationally yours. Boston : Houghton Mifflin.
9.
Guffey, M.E. (1997). Business communication process and product. Cincinnati, OH: Southwestern.
10.
Haneda, S., & Shima, H. (1982). Japanese communication behavior as reflected in letter writing. The Journal of Business Communication, 19(1), 19-32.
11.
Ishi, S. (1985). Thought patterns as modes of rhetoric: The United States and Japan. In L. A. Samovar & R. E. Porter (Eds.), International communication: A reader, pp. 97-102. Belmont, CA: Wadsworth.
12.
Jenkins, S., & Hinds, J. (1987). Business letter writing: English, French, and Japanese. The Journal of Business Communication, 21(2), 327-349.
13.
Kilpatrick, R.H. (1984). International business communication practice . The Journal of Business Communication, 21(4), 33-44.
14.
Martin, J.S., & Chaney, L.H. (1992). Determination of content for a collegiate course in intercultural business communication by three delphi panels. The Journal of Business Communication, 29(3), 267-283.
15.
Scott, J.C., & Green, D.J. (1992a). Foreign languages and international business correspondence [speech]. Delta Pi Epsilon National Research Conference Proceedings (Los Angeles, CA, Nov. 12-14,1992). Little Rock, AR: Delta Pi Epsilon Society. (ERIC Document Reproduction Service No. ED 377 392).
16.
Scott, J.C., & Green, D.J. (1992b). British perspectives on organizing bad-news letters: Organizational patterns used by major U.K. companies. Bulletin of the Association for Business Communication, 55(1), 17-19.
17.
Steer, J. (1996). Teaching writing to the non-native speaker [manual to accompany The Scott foresman handbook for writers by M. Hairston & J. J. Ruszkiewic] (4th ed.). New York: Scott, Foresman.
18.
Sturges, D.L. (1992). Internationalizing the business communication curriculum. Bulletin of the Association for Business Communication , 55(1), 30-39.
19.
Treece, M. (1994). Successful communication for business and the professions (6th ed.). Boston : Allyn & Bacon.
Varner, I.L. (1987). Internationalizing business communication courses . Bulletin of the Association for Business Communication, 50 (4), 7-11.
22.
Varner, I.L.( 1988). A comparison of American and French business correspondence . The Journal of Business Communication, 25(4), 55-65.
23.
Victor, D. (1988). Cross-cultural influences on business communication: Applications for teaching and practice. Bulletin of the Association for Business Communication, 51(3), 8-10.
24.
Waner, K.K. (1995). Business communication competencies needed by employees as perceived by business faculty and business professionals. Business Communication Quarterly, 58(4), 51-56.
