Running Local: Gender Stereotyping and Female Candidates in Local Elections

Abstract

An implicit assumption underlying the gender stereotyping literature is that female candidates have an advantage in local elections. Two factors motivate this assumption. First, some local issues, such as the provision of social services, fit into the stereotypic strengths of female politicians. Second, as the level of office increases, so too does the perceived masculinity of the office. Research on local policymaking, however, indicates that the tasks associated with local political offices, such as economic competition with other cites, require masculine rather than feminine qualities. I integrate research on local policymaking with the gender stereotyping literature to clarify the role of gender stereotypes in local elections. Using two national survey experiments, I find that female candidates, especially Republican female candidates, benefit from emphasizing masculine stereotypes and not feminine stereotypes.