This article explores the discourse on prostitution, trafficking, and buying sex. Buying sex or the purchase of sexual services, as the law says, has been a criminal act in Sweden since 1999. In the summer of 2006 Finland followed the lead, making it a crime to purchase sex from a person who has been subjected to trafficking or procuring. These reforms give a signal that the customers are responsible for increasing the international sex trade, but as the author argues, the commercial language used by the law makers may be a double-edged sword.
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