Verify,Accept,or Ignore: The Complexities of Media Trust Along Southeastern U.S. Coastal Communities During Severe Weather Events

Abstract

This study examines how coastal community residents in Mississippi and Alabama gather information during severe weather events, focusing on the role of media, alternative information sources, and barriers to effective preparedness. The theoretical framework came from media trust and information sources among socially vulnerable populations. While media play a critical role, participants reported they relied on social media, local officials, and interpersonal networks due to trust issues, concerns about sensationalism, and comprehension challenges for vulnerable populations. Findings highlight a disconnect between media producers’ perceptions and public expectations, emphasizing the need for trust-building and accessible communication strategies.