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Abstract

This study provides a clearer understanding of how audience members’ race influences their media choices. It finds that in today’s overwhelmingly negative media environment, people prefer reading negative stories about persons in their own racial group over stories about racial out-group members. This suggests social movements seeking to change the attitudes of people of different races using media (e.g., Black Lives Matter) might not be as successful as those in the past (e.g., Civil Rights Movement). Today, people tend to ignore such news when there is other bad news that affects people in their own racial group.

Keywords

social identity theory negative news race

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Which Bad News to Choose? The Influence of Race and Social Identity on Story Selections Within Negative News Contexts

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