A Basecamp for Student Group Projects: Analysis of the Use of Project Management Software in the Advertising,Public Relations,and Marketing Classroom

Abstract

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Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management collaboration software Basecamp on improved experience in group projects, team collaboration, and learning outcomes. A survey of 177 students in seven course sections across two semesters at two universities reveals that most students agree project management and collaboration software is a valuable learning tool. Suggestions for course and program implementation and the self-directed learning model are considered.

Keywords

experiential learning project management NACE job readiness Basecamp remote learning hybrid classroom

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