From Entertainment to Empowerment: A Call for Social Media Literacy Education at an HBCU

Abstract

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An analysis of 640 posts from the social media platforms of 14 students at a historically Black university revealed that entertainment accounted for 68% of their social media content, “uplift” 17%, and empowerment 14%. Educators worry that students may be squandering online resources that could help improve their lives when they choose entertainment over uplift and empowerment. The study examines why entertainment trumps uplift and empowerment, and more broadly, how it may serve as a catalyst to combat disinformation.

Keywords

social media HBCUs empowerment entertainment uplift disinformation misinformation

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