Social media have affected daily activities, communication practices, and business practices throughout society. Social media are more frequently embraced in higher education as well. One indication of this growth is the fact that more than half of all teaching faculty use social media at least monthly for professional reasons, with professors in professions and applied sciences being at the forefront of the use. Interviews with more than 20 industry professionals representing nonprofits, corporations, and subject matter experts provide insights into key considerations for social media education. Future social media education should provide not only academic training but also industry expertise.
AmadorP.AmadorJ. (2014). Academic advising via Facebook: Examining student help seeking. Internet and Higher Education, 21, 9-16.
2.
AndersonB.SwensonR.KinsellaJ. (2014). Responding in real-time: Creating a social media crisis simulator for the classroom. Communication Teacher, 28, 85-95.
DuhéS. (2015). An overview of new media research in public relations journals from 1981 to 2014. Public Relations Review, 41, 153-169.
5.
DysonB.VickersK.TurtleJ.CrownS.TassoneA. (2015). Evaluating the use of Facebook to increase student engagement and understanding in lecture-based classes. Higher Education, 69, 303-313.
6.
ForgieS. E.DuffJ. P.RossS. (2013). Twelve tips for using Twitter as a learning tool in medical education. Medical Teacher, 35, 8-14. doi:10.3109/0142159X.2012.746448
FrebergK. (2016). Social media. In CarrollC. (Ed.), Encyclopedia for corporate reputation (pp. 821-824). Thousand Oaks, CA: SAGE.
9.
GlaserB.StraussA. (1967). The discovery of grounded theory: Strategies for qualitative research. New York, NY: Aldine de Gruyter.
10.
HungH.YuenS. (2010). Education use of social networking technology in higher education. Teaching in Higher Education, 15, 703-714.
11.
JuncoR.HeibergertG.LokenE. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27, 119-132. doi:10.1111/j.1365-2729.2010.00387.x
12.
Kassens-NoorE. (2012). Twitter as a teaching practice to enhance active and informal learning in higher education: The case of sustainable tweets. Active Learning in Higher Education, 13, 9-21.
KinskyE. S.FrebergK.KimC.KushinM.WardW. (2016). Hootsuite University: Equipping academics and future PR professionals for social media success. Journal of Public Relations Education, 2(1), 1-18.
15.
LindlofT. R.TaylorB. C. (2002). Qualitative communication research methods (2nd ed.). Thousand Oaks, CA: SAGE.
16.
MuñozC. L.WoodN. T. (2015). Update status: The state of social media marketing curriculum. Journal of Marketing Education, 37, 88-103.
RubinH. J.RubinI. S. (2005). Qualitative interviewing: The art of hearing data. London, England: SAGE.
20.
TessP. A. (2013). The role of social media in higher education classes (real and virtual): A literature review. Computers in Human Behavior, 29, A60-A68.
21.
WaldeckJ. H. (2007). Answering the question: Student perceptions of personalized education and the construct’s relationship to learning outcomes. Communication Education, 56, 409-432.
22.
WangQ.WooH. L.QuekC. L.YangY.LiuM. (2012). Using the Facebook group as a learning management system: An exploratory study. British Journal of Educational Technology, 43, 428-438.
23.
WodzickiK.SchwämmleinE.MoskaliukJ. (2012). “Actually, I wanted to learn”: Study-related exchange on social networking sites. Internet and Higher Education, 15, 9-14.
