Social Media Use in Journalism Education

Abstract

Social media use has become essential for journalists. Although previous research has explored how journalists use social media, less is known about how journalism and mass communication programs incorporate social media in their coursework. Based on our survey of 323 students and 125 faculty in American universities, this study offers a comparative analysis of social media use among journalism faculty and students, both personally and in coursework. Faculty and students in our sample report using Facebook more frequently for personal reasons, whereas Twitter is the main platform required by faculty members for class assignments. We also found that students’ majors and faculty’s experience in the industry influenced not only how they evaluated the utility of social media in coursework but also how they utilized various platforms in classes.