Dissemination and utilization strategies need to be reshaped to be effective during a time of great change. Following discussion of the complex patterns of change facing society at the end of the twentieth century, six challenges to dissemination and potential responses are presented. All share the need to address thoughtfully the human dynamics of change—a main challenge for the field of dissemination and utilization in the century ahead.
Get full access to this article
View all access options for this article.
References
1.
Backer, T. E.
1993. Managing innovation and change—common messages from business and spirituality. Address to California State University Long Beach, College of Health and Human Services Convocation, August.
2.
Backer, T. E.
1994. Readiness for change, educational innovations, and education reform. Washington, DC: U.S. Department of Education, Office of Educational Research and Improvement.
3.
Backer, T. E.
1995. Dissemination and utilization strategies for foundations: Adding value to grantmaking. Kansas City: Ewing M. Kauffman Foundation.
4.
Backer, T. E.1997. Managing the human side of change in VA's transformation. Hospital & Health Services Administration42 (3): 433-459.
5.
Backer, T. E.
, S. L. David, and G. Soucy (Eds.) 1995. Reviewing the behavioral science knowledge base on technology transfer. Rockville, MO: National Institute on Drug Abuse.
6.
Cascio, W. F.1995. Whither industrial and organizational psychology in a changing world of work?American Psychologist50 (11): 928-939.
7.
Center for Improving Mental Health Systems
. 1995. Training manual: New Mexico Mental Health Partnerships for Systems Improvement. Northridge, CA: Human Interaction Research Institute.
8.
Colvin, G.
1997. The most valuable quality in a manager. Fortune, 29 December, 279-280.
9.
Drucker, P.
1995. Managing in a time of great change. New York: Truman-Talley Books/Dutton.
10.
Drucker, P. F.
1994. The age of social transformation. Atlantic Monthly, November, 53-80.
11.
Peters, T.
1987. Thriving on chaos: Handbook for a management revolution. New York: HarperCollins.
12.
Rogers, E. M.
1995. Diffusion of innovations. New York: Free Press.
13.
Rosen, L.
, and M. Weil. 1997. TechnoStress. New York: Wiley.
14.
Schorr, L.
1997. Common purpose. New York: Doubleday.
15.
Shenk, D.
1997. Data smog: Surviving the information glut. San Francisco: Harper.
16.
Vaill, P.
1989. Managing as a performing art. San Francisco: Jossey-Bass.
17.
Vash, C. L.
1995. The gods were growing old again and it was time for another shakeup. Speech to the annual conference of the Council of State Administrators of Vocational Rehabilitation, May, Seattle, Washington.
