Although integrated pest management (IPM) practices have been shown to be socially and
economically beneficial to those who implement them, lower than expected rates of adoption
have been found Personality (or cognitive) variables related to implementation of specific IPM
practices by farmers were studied for the purpose of using personality attributes as predictors
of adoption. Specific personality variables were reasonably powerful in predicting adoption and
nonadoption. Implications for the diffusion and adoption of agricultural practices are discussed.
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