Past efforts in studying environmental communication tend to focus on Western samples. This article investigates factors that are important in predicting female adolescents' environmental behavior in Hong Kong. Data from a survey conducted with a sample of 3,035 female adolescents show that environmental concern was the top predictor of environmental behavior, followed by perceived environmental responsibility, perceived effectiveness of environmental behavior, and perceived seriousness of environmental problems. It is surprising that environmental attitude was found to be the least important predictor of environmental behavior in the female adolescents of Hong Kong. Theoretical and practical implications of the findings are discussed.
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