Abstract
To facilitate the interplay between researchers and practitioners, a creative experimental interaction has been developed. An information package—INFOPAC—is attached to each new research project receiving financial support from two research-funding organizations in Sweden. Project leaders are offered one day of training in both theories concerning research dissemination and practical application. The first task for the participants in the training is to write a press release and send it to chosen media. An information consultant attached to the projects then measures the outcome. The information consultant also follows up and helps the course participants during the period of the project funding. The trial with INFOPAC has been in progress for three years, and the results achieved so far are reported in this article and placed in their theoretical context.
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